International Tennis Hall of Fame Announces 2026 Brand Partners

New and returning organizations have signed on to sponsor the 2026 Induction programming and wider global initiatives during a momentous year for the ITHF

The International Tennis Hall of Fame (ITHF) is proud to announce its 2026 brand partners ahead of a busy summer of events held on its historic grounds in Newport, R.I.  The new and returning organizations span across 15 sponsorship categories, with 86 percent returning and 53 percent expanding partnerships during a momentous era of growth for the ITHF – marked by a sold-out weekend of events for the 2026 Induction Celebration honoring Roger Federer and Mary Carillo. Each organization’s commitment will support the ITHF’s mission to preserve and promote the history of tennis and celebrate its champions to inspire excellence across generations globally.

This year’s partnership roster features seven returning year-round sponsors, including BNP Paribas, Chubb, EY, Fidelity Investments, Infosys, Rolex and 11th Hour Racing. Chubb and Fidelity Investments will both reprise their presenting sponsorship roles for select ticketed events at this summer’s Class of 2026 Induction Celebration, Courting Fashion presented by Chubb and the Hall of Fame Celebrity Pro Classic presented by Fidelity Investments.

Cerity Partners joins as a new year-round partner, becoming the title sponsor of the Hall of Fame Open and the sponsor of the ITHF’s TennisWorthy series. Additional new partners include Wilson, now serving as the Official Sportswear, Footwear, Tennis Ball, Racquet, and Technical Partner of the ITHF, Silent Pool Gin, the Official Cocktail partner of the ITHF, and BMW, the Official Vehicle of the ITHF. These brands will be present at select fan-focused events hosted by or on the grounds of the International Tennis Hall of Fame, alongside returning partners, Brooks Brothers, Stella Artois, and 11th Hour Racing.

“We are proud to partner with an exceptional group of sponsors who share our passion for tennis and commitment to celebrating the sport’s greatest champions,” said Jeff Harrison, EVP of Revenue at the International Tennis Hall of Fame. “Their support allows us to create more opportunities for fans to join in the celebration of the Class of 2026, while also helping us expand our efforts to inspire future generations across the globe.

The ITHF’s 2026 brand partners include:

• BMW, proud to be the Official Vehicle of the International Tennis Hall of Fame, honoring a legacy of excellence on the court and on the road
• BNP Paribas, a returning year-round sponsor, Europe’s leading financial institution and one of the foremost global sponsors of tennis
• Brooks Brothers, longtime supporter and an iconic American apparel brand renowned for timeless style and craftsmanship, Official Blazer Provider of the ITHF
• Cerity Partners, a leading independent wealth management firm providing comprehensive financial advisory services to individuals and institutions, joins as Title Sponsor of the Hall of Fame Open and TennisWorthy sponsor
• Chubb, a returning year-round sponsor and a premier provider of home, auto, jewelry, fine art, and boat insurance for successful individuals and families
• EY, a returning year-round sponsor and one of the world’s largest professional service firms, providing a full spectrum of services in assurance, consulting, tax, strategy, and transactions to clients in more than 150 countries and territories
• Fidelity Investments, a financial services company that helps customers with their most important goals, manages employee benefit programs for businesses, and supports financial institutions with innovative investment and technology solutions, and returning year-round and presenting sponsor of the Hall of Fame Celebrity Pro Classic
• Infosys, Official Digital Innovation Partner of the International Tennis Hall of Fame
• Rolex, a returning year-round sponsor whose values of precision, excellence, and enduring legacy closely align with those of the sport, remains a key partner in celebrating the achievements and lasting contributions of tennis legends
• Silent Pool Gin, an ultra-premium London Dry Gin, hand crafted in the Surrey Hills from 24 botanicals and local honey, joins as the Official Cocktail of the ITHF
• Stella Artois, a Belgian-style lager internationally recognized for its excellence and taste, continues to create premium experiences for tennis fans as the Official Beer of the ITHF, bringing the brand’s “A Taste Worth More” philosophy to life across tennis’ most prestigious stages. 
• Wilson Sporting Goods Co., the world's leading manufacturer of high-performance sports equipment, apparel, footwear and accessories. The Company brings more than a century of innovation and heritage to the world of sport.
• Travel + Leisure Co., a leading leisure travel company operating a diverse portfolio of vacation ownership, travel club, and lifestyle travel brands
• 11th Hour Racing, committed to the health and resilience of ocean systems by supporting innovative, sustainable solutions in the maritime industry and beyond, returns as Official Sustainability Sponsor

This summer, the International Tennis Hall of Fame will celebrate Roger Federer in the Player Category and Mary Carillo in the Contributor Category, two legends whose contributions to the sport transcend the court. Fans can also catch the ATP Challenger and WTA 125 Cerity Partners Hall of Fame Open, presented by The MARGARET Fund, played on the historic grass courts from July 5–12, before gathering in August for the multi-day Induction Celebration filled with new and returning programming honoring the Class of 2026.