Cerity Partners Becomes Title Sponsor of the Hall of Fame Open

The financial advisory firm’s first sports expansion features a commitment to gender equity and equal prize money for the ATP and WTA fields at the ITHF’s grass court tournament.

The International Tennis Hall of Fame (ITHF) and Cerity Partners today announced a multi-year title sponsorship of the Hall of Fame Open, the ITHF’s combined ATP Challenger and WTA 125 tournament.

The Cerity Partners Hall of Fame Open is slated for July 5-12, 2026, and is the only grass court tournament on the ATP and WTA Tours outside of Europe. Tickets will be available starting Tuesday, May 5 at halloffameopen.com.

Through the title sponsorship, the Cerity Partners Hall of Fame Open will award equal prize money of $225,000 to the men’s and women’s player fields, an increase of $25,000 from 2025.The sponsorship represents an initial expansion into sports for Cerity Partners as a natural extension of the shared values across both wealth management and professional athletics—diligent attention to detail, a goal-based approach, long-term vision, relying on the perspectives of trusted advisors, and a culture of excellence. The sponsorship is centered around a shared commitment to gender equity.

Cerity Partners is a nationally recognized, independent financial advisory firm serving individuals and their families, corporations and their leadership teams, and institutions.

"The International Tennis Hall of Fame is proud to partner with Cerity Partners to elevate the Hall of Fame Open,” said Dan Faber, ITHF CEO. “This collaboration marks a meaningful step in our commitment to equal opportunity and mission-driven storytelling. By focusing on the ‘long game’ together, we are enhancing the experience for our fans and athletes alike.”

“We're proud to partner with the ITHF to support equal prize money for women at the Hall of Fame Open," said Tara Ryan, Partner, and CMO, Cerity Partners. "Tennis demands the same mindset we bring to our clients—a commitment to excellence and the discipline to focus on what endures. More broadly, this partnership will showcase stories of building legacies, whether on or off the court, that we know will resonate deeply with the clients and communities we serve.”

The tournament will also be presented by The MARGARET Fund, further supporting the event’s mission of gender pay equity.

In addition, Cerity Partners and the ITHF will collaborate throughout the year on exclusive digital storytelling focused on innovation, equity, and the ‘long game’, and support the development of the ITHF’s ongoing TennisWorthy short-form digital content series. During the tournament, Cerity Partners will present the second annual Women in Sports Day, set for Monday, July 6.