FILA AND 2013 WIMBLEDON CHAMPION MARION BARTOLI LAUNCH LIMITED-EDITION SPRING ‘16 TENNIS COLLECTION
FILA has teamed up with 2013 Wimbledon Champion, Marion Bartoli, to create a limited-edition spring 2016 tennis collection. The collaboration, dubbed LOVE FILA BY MARION BARTOLI, features a range of women’s court-ready chic styles, bringing a touch of high-end fashion to the game. “FILA continues its commitment to designing innovative apparel, with performance, sophistication and lifestyle appeal,” said Danny Lieberman, Senior Vice President of Apparel at FILA North America. “We are excited to collaborate with Marion Bartoli, a proven champion in her on and off-court endeavors, with a savvy business sense and a keen eye for design, art and fashion. The LOVE FILA BY MARION BARTOLI line offers truly one-of-a-kind tennis pieces that combine elements of our rich heritage with bold graphics, bright colors and beautiful fabrics, suitable for athletes and the fashion conscious alike.”
LOVE FILA BY MARION BARTOLI consists of the “Court Central Collection” and the “Trophee Collection.” Bartoli’s lifestyle played a large role in inspiring the strong aesthetic of the “Court Central Collection.” The line was built upon three identifiable themes, bringing together elements from Paris (Marion’s home), London (the site of Marion’s Wimbledon win) and Italy (FILA’s origins).
The range features seven styles, including dresses, bomber jackets, blazers, skirts, and tanks, highlighted by a vibrant color palette and the boldness of its prints. All pieces incorporate the dynasty green hue, allowing wearers to mix and match each item in the line. Marion utilized her artistic talents to paint the watercolor design featured on the Italy-themed “Court Central” dress. For an added personal touch, select pieces feature Marion’s signature tennis ball with smile and sunglasses graphic.
"The story behind the line is a very strong aesthetic with something unique. I want every woman who wears this collection to feel strong and beautiful, to feel glamourous, to be and feel unique. It's all about the boldness of the prints with different themes. I wanted the collection to go around three well identified themes: Paris, London, Italy. Of course the two first cities because I am French and because I won in London, and the third city because I wanted to go back to FILA’s roots and to bring Italy back, this dolce vita feeling of the Amalfi Coast, the sunset," said Marion. "All of that I had the chance to experience myself which is pretty incredible. Paris is a very soft, romantic print, like a spring day in Paris, when you sit in a cafe having a croissant and enjoying life. London is all about the boldness and fun of the city, all the different culture mixing and something very vibrant. There is a common thing to this whole collection though: my heart and my soul."
FILA’s sponsored female athletes will wear pieces from the “Court Central Collection” at the French Open in Roland Garros. Pictured here is WTA star Jelena Jankovic wearing the London Eye Court Central Dress.
The six-piece, all-white “Trophee Collection” includes a dress, a tank, two skorts, a blazer, and pants, incorporating details such as mesh inserts and a feminine flounce hem. FILA’s sponsored female athletes will wear pieces from the “Trophee Collection” at Wimbledon in London.
While the all-white rules prevented some design restrictions, it certainly didn't stop Marion from being creative. "It was for sure more challenging but being French, we have a very strong connection to lace and to me it was the fabric to use," said Marion. "I had no doubt in my mind it will bring the femininity and elegance Wimbledon is associated with, yet keeping the look fresh, new and delicate. The silhouette needed to be flawless but also moving along with the body. I wanted the dress movement to speak, to be like Suzanne Lenglen when she was playing, like a ballerina."
Love FILA by Marion Bartoli will be sold online at shoptennisfame.com and in the Pro Shop at the International Tennis Hall of Fame.