Fila and Packer Shoes Kick Off Limited-Edition Sneaker Collaboration with the International Tennis Hall of Fame

7/15/2015

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The International Tennis Hall of Fame (ITHF), Packer Shoes, and FILA have collaborated on two limited-edition sneaker styles that are making their debut this week at the Hall of Fame Tennis Championships. This marks the first lifestyle footwear collaboration for the ITHF. Design details reflect the ITHF’s new brand identity, including a new logo, which was launched in May.

The shoes will be releasing at Packer retail location in Teaneck and online, beginning on July 18. The T1-Mid and Original Tennis pairs will retail for $110. A portion of the proceeds of sales of the shoe will be donated to junior tennis programs at the International Tennis Hall of Fame. Read more.

Tennis is a rich part of FILA’s history and the collaboration reflects the brand’s heritage in the sport and role as a trendsetter in sneaker culture. The International Tennis Hall of Fame pack features two FILA Classic Tennis models. The T-1 Mid was designed with an all over Sycamore green suede upper, gum bottom and terry lining, with a special International Tennis Hall of Fame footbed and Packer embroidered detail back collar.

The Original Tennis shoe was created with an off-white suede upper, perforated quarter, Sycamore/FILA Red tumbled leather flag, gum bottom and terry lining, with the International Tennis Hall of Fame footbed and Packer embroidered detail back collar. The T-1 Mid and Original Tennis shoes will also feature a 2D rubberized hangtag, a replica of the ITHF’s new logo. Each style will be wrapped up in custom packaging, including a pull-drawer box and tissue.

The ITHF will premiere the footwear during the Hall of Fame Tennis Championships, beginning on July 11. The shoes will be releasing at Packer retail location in Teaneck and online, beginning on July 18. The T1-Mid and Original Tennis pairs will retail for $110. A portion of the proceeds of sales of the shoe will be donated to junior tennis programs at the International Tennis Hall of Fame.

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Anne Marie McLaughlin

Article posted by: Anne Marie McLaughlin. We can be reached at amclaughlin@tennisfame.com