Maria Sharapova's candy company Sugarpova to underwrite ITHF Kids Free Program for 2014

Maria Sharapova's candy company Sugarpova to underwrite ITHF Kids Free Program for 2014

Newport, R.I., January 10, 2014 – Sugarpova, a premium candy line that reflects the fun, fashionable, sweet side of international tennis sensation Maria Sharapova announced today their partnership with the International Tennis Hall of Fame & Museum in Newport, R.I.

Sugarpova is the new official sponsor and an underwriter of the Hall of Fame’s Kids Free program, which provides free admission to the museum for children ages 16 and under, every day, year-round. The International Tennis Hall of Fame & Museum is the sport’s official, global Hall of Fame and the world’s most comprehensive museum dedicated to the sport of tennis. 

“I am honored and thrilled to partner Sugarpova with the International Tennis Hall of Fame & Museum, particularly in support of such an important program,” said Maria Sharapova, founder and creative director of Sugarpova, and the winner of four Grand Slam tournament titles. “I was lucky to discover the game at a young age, and I hope that visiting the museum will inspire young people to see the opportunities in tennis and the potential that exists when someone commits oneself to following a dream.”

“We are delighted and grateful to welcome Sugarpova as an official sponsor of the International Tennis Hall of Fame & Museum. Maria is an extraordinary role model within the sport, and we appreciate her commitment toward our mission to inspire young people to get involved in tennis,” said Mark L. Stenning, CEO of the International Tennis Hall of Fame & Museum. “The museum is an exciting place where families and children of all ages can explore the game’s rich history in an educational and entertaining way. By offering free admission to children we hope they will be inspired by the game’s traditions and become life-long players and fans.”

For 60 years, the International Tennis Hall of Fame & Museum has worked closely with tennis partners around the world to gather and preserve artifacts that showcase the sport’s rich history. 

Through the Kids Free program, the next generation of players and fans are invited to learn about the sport. In the museum, tennis’ greatest moments come to life through video and photo presentations. The museum incorporates an extensive collection of memorabilia to showcase the sport’s history and honor its great champions. Kids have the unique opportunity to get up close to some of the sport’s most coveted trophies, including the actual US Open trophies, which are on display, when not in New York. In addition, kids who visit are often intrigued by historic pieces such as tennis dresses and lace up boots worn to play in the 19th century and awestruck by tennis gear and apparel worn by modern stars. In fact, Sharapova’s apparel from the 2012 French Open final, when she completed her career Grand Slam, is among the items in the collection. 

To make the experience fun and educational for young visitors, children can participate in a Hall of Fame scavenger hunt, which guides them through the museum and encourages them to carefully examine the collections on display. 

In addition to sponsoring the Kids Free program, Sugarpova candy will be featured in the three retail stores on the Hall of Fame property in Newport and Hall of Fame fans will have access to special offers throughout the year. The retail stores will offer all 15 variations of the brand, which includes gumballs, gummy candies, sours, and more, all styled in fun, unexpected types and shapes–with playful names to match. A long time candy lover with a surprising sweet tooth, Sharapova created her own candy business in 2012 to offer an accessible bit of luxury, interpreting classic candies in her own signature style. A portion of sales from Sugarpova are donated to the Maria Sharapova Foundation, which supports her ongoing dedication to a charitable cause close to her heart.

The International Tennis Hall of Fame & Museum is open daily from 9:30 a.m. – 5:00 p.m. School groups, camps and other youth groups are welcome to utilize the Kids Free program and may call (401) 849-3990 to plan a visit. 

For more information, visit Sugarpova at http://www.sugarpova.com

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About Maria Sharapova
Maria Sharapova is in constant motion as a world traveler and manages to maintain, and more importantly grow, a formidable business presence internationally.  Maria's business empire is firing on all cylinders as she continues to represent major brands including:  TAG Heuer, Cole Haan, Nike, Evian, Porsche, Head, and Samsung.  Maria is an athlete, designer, philanthropist, and social media mogul with 11.2+ million Facebook fans. Sugarpova (www.sugarpova.com) launched in August 2012 with Sharapova as Founder and Creative Director. Twitter: #Sugarpova

About the International Tennis Hall of Fame & Museum
Established in 1954, the International Tennis Hall of Fame & Museum is a non-profit institution dedicated to preserving the history of tennis, inspiring and encouraging junior tennis development, providing a landmark for tennis enthusiasts worldwide, and enshrining tennis heroes and heroines with the highest honor in the sport of tennis- induction into the International Tennis Hall of Fame. In 1986, the International Tennis Federation, the governing body of tennis, officially recognized the International Tennis Hall of Fame & Museum as the sport's official Hall of Fame. The Hall of Fame is located in Newport, Rhode Island, USA, on a six-acre property that features an extensive museum chronicling the history of the sport and honoring the 235 Hall of Famers; 13 grass tennis courts and an indoor tennis facility that are open to the public and to a club membership; a rare Court Tennis facility; and an historic 295-seat theatre. Annually in July, the venue hosts the Hall of Fame Tennis Championships for the Van Alen Cup, an ATP World Tour event. The buildings and grounds, which were constructed in 1880 by McKim, Mead & White to serve as a social club for Newport's summer residents, are renowned for their incredible architecture and preservation. The facility was designated a National Historic Landmark in 1987. In 2013, the museum became the first sports hall of fame to be honored with accreditation status from the American Alliance of Museums, which indicates that the accredited museum is operating at the highest level of museum professional standards and that it demonstrates a commitment to excellence in all that it does. For information on the International Tennis Hall of Fame & Museum and its programs, call 401-849-3990 or visit us online at www.tennisfame.com and www.HallofFameTennisChampionships.com.

 

 

Contacts:
Caitlin Shockley, Sugarpova, 646-584-2707, caitlin@mehtamediagroup.com
Anne Marie McLaughlin, ITHF, 401-324-6033, amclaughlin@tennisfame.com