Campbell Soup Company Extends Title Sponsorship of Hall of Fame Tennis Championships
NEWPORT, R.I. -
The International Tennis Hall of Fame has announced that Campbell Soup Company has extended their agreement as the title sponsor of the Hall of Fame Tennis Championships played for the Van Alen Cup through 2012. The International Tennis Hall of Fame and Campbell Soup Company will continue to work together to provide a spectacular week of championship tennis in Newport, Rhode Island.
The 2010 Campbell's Hall of Fame Tennis Championships, part of the ATP World Tour, will be held July 5-11 at the International Tennis Hall of Fame. In addition to the tournament sponsorship, Campbell will present the International Tennis Hall of Fame's 2010 Induction Ceremony.
"We are very pleased that Campbell's has extended its role as the Hall of Fame's title sponsor through 2012," said Mark Stenning, Chief Executive Officer of the International Tennis Hall of Fame. "Campbell's is an ideal partner and we look forward to continuing our relationship and building upon a successful six-year sponsorship which has delivered championship tennis to our fans."
"The International Tennis Hall of Fame is a unique institution and the partnership for the past six years has proved outstanding," said Jerry S. Buckley, Senior Vice President, Public Affairs, Campbell Soup Company. "The sponsorship remains a great fit for our company and our brands. It advances our consumer marketing goal of raising Campbell's visibility through a variety of venues and is consistent with an emphasis on wellness and healthy lifestyles."
Campbell's involvement with tennis includes a sixteen-year partnership with the Arthur Ashe Youth Tennis and Education, formerly Philadelphia Youth Tennis. Through this partnership the Campbell Soup Foundation sponsors outreach tennis and education programs in Camden, New Jersey, Campbell's hometown and birthplace.
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup, baked snacks, and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including "Campbell's," "Pepperidge Farm," "Arnott's," and "V8." For more information on the company, visit Campbell's website at www.CampbellSoup.com.
About the International Tennis Hall of Fame
Established in 1954, the International Tennis Hall of Fame is a non-profit institution dedicated to preserving the history of tennis, inspiring and encouraging junior tennis development, enshrining tennis heroes and heroines, and providing a landmark for tennis enthusiasts worldwide. The International Tennis Hall of Fame was recognized as the sport’s official Hall of Fame in 1986 by the International Tennis Federation, the governing body of tennis. For information on the International Tennis Hall of Fame and its programs, call 401-849-3990 or visit us online at www.tennisfame.com.
Anne Marie McLaughlin